Go look at this article. I'll wait.
Isn't that beautiful? The programmer crafted a view of the surrounding landscape, including the sacred peak of Mt. Fuji, into his HTML code. Only through serious unpacking do the rest of us come to realize the aesthetics of what we would otherwise presume to be a rather soulless, completely functional job.
Back in the Renaissance, there were a group of poets who crafted emblems--basically, secret and purportedly mystical riddles embedded in concrete, visual verse. No stream-of-consciousness involved. No tapping into the emotional seas of self. But a painstaking encoding into poetic "hieroglyphic" of what the poet believed to be a spiritual, metaphysical truth. In fact, the emblematic package was thought to create meaning, to imbue greater significance to the idea coded within. You could make it magic.
Maybe poets today should exchange emblems rather than business cards.